Better Rankings. More Traffic. Visibility That Compounds Over Time.
We build organic visibility that meets your customers where they’re actually looking — and makes sure they find you first.
SEO is the one channel that keeps working after you stop paying for it. But a few meta tags and a monthly blog post won’t get you there. The brands winning in search today are treating it as three connected systems: the technical health of your site, the quality and relevance of your content, and the authority signals that tell search engines your brand is credible. Get all three right and you don’t just rank — you stay there.
We run every engagement through SEMrush, Google Search Console, and Screaming Frog. A senior strategist leads the work — someone who’s been doing this long enough to know when the algorithm changes and when it’s just noise. You get a clear plan, monthly reporting that actually means something, and results that compound quarter over quarter.
We crawl your site with Screaming Frog and cross-reference against Search Console data. Indexation issues, crawl errors, Core Web Vitals, mobile usability, schema markup, site architecture. You get a full diagnostic — not a score, but a prioritized action plan with clear impact estimates.
We handle the foundational work — title tags, headers, internal linking, redirect maps, schema implementation, page speed optimization. The stuff that most agencies put in a spreadsheet and hand back to you. We do the work.
Links matter. We build them through digital PR, strategic partnerships, and content worth linking to — not spammy outreach or link farms. For local businesses, we optimize your Google Business Profile, manage citations, and build a review generation strategy.
We use SEMrush to map the keywords your audience is actually searching — commercial intent, informational queries, local terms, long-tail opportunities. Then we map those keywords to your existing pages and identify the gaps. Every page gets a target. Every target has a plan.
SEO without content is just a technical exercise. We build editorial calendars, write SEO-driven articles, optimize existing pages, and create supporting content that builds topical authority. Every piece ties back to a keyword target and a business goal.
Monthly reports through Looker Studio — rankings, traffic, conversions, and the work we did. Quarterly strategy reviews to adjust priorities as the landscape shifts. No vanity metrics. No jargon. Just clear answers to "is this working and what's next."
We crawl your site with Screaming Frog and cross-reference against Search Console data. Indexation issues, crawl errors, Core Web Vitals, mobile usability, schema markup, site architecture. You get a full diagnostic — not a score, but a prioritized action plan with clear impact estimates.
We use SEMrush to map the keywords your audience is actually searching — commercial intent, informational queries, local terms, long-tail opportunities. Then we map those keywords to your existing pages and identify the gaps. Every page gets a target. Every target has a plan.
We handle the foundational work — title tags, headers, internal linking, redirect maps, schema implementation, page speed optimization. The stuff that most agencies put in a spreadsheet and hand back to you. We do the work.
SEO without content is just a technical exercise. We build editorial calendars, write SEO-driven articles, optimize existing pages, and create supporting content that builds topical authority. Every piece ties back to a keyword target and a business goal.
Links matter. We build them through digital PR, strategic partnerships, and content worth linking to — not spammy outreach or link farms. For local businesses, we optimize your Google Business Profile, manage citations, and build a review generation strategy.
Monthly reports through Looker Studio — rankings, traffic, conversions, and the work we did. Quarterly strategy reviews to adjust priorities as the landscape shifts. No vanity metrics. No jargon. Just clear answers to "is this working and what's next."
Google, AI search, voice search, local packs — we optimize for real behavior, not how the industry talked about SEO five years ago.
We build organic visibility the right way. Sustainable. Ethical. Designed to compound, not collapse.
Your organic strategy doesn't live in a silo. It connects to your content, your paid media, your website, and your brand — because that's how search engines evaluate you.
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Carolina knows that creativity without structure is just noise. With a background in audiovisual and international cultural productions, she brings operational precision to creative environments — turning complex moving parts into clear, executable workflows. At DeFrance, she’s the bridge between strategy and execution: the person who makes sure nothing gets lost between the initial brief and the final deliverable. Her focus is simple: keep the process smooth so the work can be great.
Gabriel is a storyteller, which sounds simple until you understand what he means by it.
With over 20 years of experience across journalism, brand strategy, and copywriting, he has written for brands like Coca-Cola, Jack Daniel’s, Heineken, Ford, Maersk, Mercedes-Benz, and Pfizer; and spent a decade doing communications work for humanitarian nonprofits. The breadth is real. But the through line is always the same: he listens until a brand’s story feels like his own, and then writes it that way.
That’s what makes his copy feel lived-in rather than manufactured. Whether he’s writing for a fly fishing lodge in Mexico or a climbing gym in Asheville, Gabriel brings genuine curiosity, deep listening, and the ability to turn what a brand is into something an audience actually feels.
Margaret leads creative vision and business development at DeFrance Digital, which, in practice, means she’s the person who makes the work look inevitable.
With a background in fine art and over a decade of experience spanning creative direction, sales, and marketing, Margaret brings something rare to every project: the ability to see a brand clearly and translate that clarity into design, messaging, and strategy that actually resonates.
Before DeFrance Digital, she built a career closing deals and leading creative for clients across industries; developing the kind of commercial instincts that most creative directors never have to sharpen. That combination of artistic eye and sales intelligence is what makes her such a powerful advocate for the brands she works with.
At DeFrance Digital, Margaret oversees brand identity, website design, and creative direction – and works directly with clients from the first conversation to the final deliverable. If the work feels cohesive, intentional, and unmistakably on-brand, Margaret’s fingerprints are on it.
Martin founded DeFrance Digital on a simple but rare premise: the person who owns the agency runs your account. No handoffs, no account managers passing messages up the chain; just direct access to a senior strategist who is personally invested in your growth.
With over a decade in digital marketing, Martin has built and scaled brands across outdoor adventure, medical aesthetics, natural products, and more. Before DeFrance, he served as Director at Volume Nine and currently holds the CMO role at Cultivate Management Group (a network of outdoor adventure companies across the Southeast).
He’s the strategist, the account lead, and the person you’ll hear from on Monday morning.
