Smarter Targeting. Relentless Testing. Revenue You Can Trace.
Every dollar is tracked, every creative is tested, and every campaign is optimized around real business outcomes. Not impressions. Not clicks. Revenue.
Most ad spend is wasted — not because the channels don’t work, but because no one’s paying attention. Boosted posts with no targeting. Google campaigns running on broad match with no negative keywords. Retargeting that follows people around long after they’ve lost interest. The platforms work fine. The problem is usually what’s happening inside the account.
You get a senior strategist who’s in the accounts daily. Not an automated dashboard. Not a monthly PDF. Someone who knows your business, watches the data, and makes moves — creative testing, bid adjustments, audience refinement, budget reallocation. All tied to ROAS, cost per acquisition, and revenue contribution. Everything else is context.
We start by pulling your existing campaigns apart — Google Ads, Meta, whatever you're running. Account structure. Audience targeting. Creative performance. Conversion tracking. We identify wasted spend, missed opportunities, and attribution gaps. If tracking isn't set up right, we fix that first. You can't optimize what you can't measure.
We write the copy. We concept the creative. Static ads, video, responsive formats — whatever the platform and audience need. Then we run structured A/B tests. Not "try two headlines and see what sticks." Real testing frameworks with hypotheses, isolation variables, and documented learnings.
Monthly reports that tie spend directly to revenue. Not vanity dashboards — real analysis. What worked, what didn't, what we're changing and why. Transparent performance data you can actually use in business decisions.
We build (or rebuild) your account structure from scratch when needed. Channel selection, campaign hierarchy, audience segmentation, bid strategy, and budget allocation — all mapped to your specific revenue goals. Not a template. A plan built for your business.
Campaigns go live. We're in the account daily — adjusting bids, pausing underperformers, scaling winners, and flagging anything that needs attention. You get a Slack channel or weekly call (your preference) with clear updates. No surprises.
We start by pulling your existing campaigns apart — Google Ads, Meta, whatever you're running. Account structure. Audience targeting. Creative performance. Conversion tracking. We identify wasted spend, missed opportunities, and attribution gaps. If tracking isn't set up right, we fix that first. You can't optimize what you can't measure.
We build (or rebuild) your account structure from scratch when needed. Channel selection, campaign hierarchy, audience segmentation, bid strategy, and budget allocation — all mapped to your specific revenue goals. Not a template. A plan built for your business.
We write the copy. We concept the creative. Static ads, video, responsive formats — whatever the platform and audience need. Then we run structured A/B tests. Not "try two headlines and see what sticks." Real testing frameworks with hypotheses, isolation variables, and documented learnings.
Campaigns go live. We're in the account daily — adjusting bids, pausing underperformers, scaling winners, and flagging anything that needs attention. You get a Slack channel or weekly call (your preference) with clear updates. No surprises.
Monthly reports that tie spend directly to revenue. Not vanity dashboards — real analysis. What worked, what didn't, what we're changing and why. Transparent performance data you can actually use in business decisions.
No bloated budgets. No vanity campaigns. Every recommendation ties back to a return.
The people writing your ads are the same people managing your campaigns. No telephone game between a creative agency and a media buyer.
You see what we see. Real dashboards, honest reporting, and no hiding behind impressions when conversions are what count.
We’ll be in touch within 1 business day:
Carolina knows that creativity without structure is just noise. With a background in audiovisual and international cultural productions, she brings operational precision to creative environments — turning complex moving parts into clear, executable workflows. At DeFrance, she’s the bridge between strategy and execution: the person who makes sure nothing gets lost between the initial brief and the final deliverable. Her focus is simple: keep the process smooth so the work can be great.
Gabriel is a storyteller, which sounds simple until you understand what he means by it.
With over 20 years of experience across journalism, brand strategy, and copywriting, he has written for brands like Coca-Cola, Jack Daniel’s, Heineken, Ford, Maersk, Mercedes-Benz, and Pfizer; and spent a decade doing communications work for humanitarian nonprofits. The breadth is real. But the through line is always the same: he listens until a brand’s story feels like his own, and then writes it that way.
That’s what makes his copy feel lived-in rather than manufactured. Whether he’s writing for a fly fishing lodge in Mexico or a climbing gym in Asheville, Gabriel brings genuine curiosity, deep listening, and the ability to turn what a brand is into something an audience actually feels.
Margaret leads creative vision and business development at DeFrance Digital, which, in practice, means she’s the person who makes the work look inevitable.
With a background in fine art and over a decade of experience spanning creative direction, sales, and marketing, Margaret brings something rare to every project: the ability to see a brand clearly and translate that clarity into design, messaging, and strategy that actually resonates.
Before DeFrance Digital, she built a career closing deals and leading creative for clients across industries; developing the kind of commercial instincts that most creative directors never have to sharpen. That combination of artistic eye and sales intelligence is what makes her such a powerful advocate for the brands she works with.
At DeFrance Digital, Margaret oversees brand identity, website design, and creative direction – and works directly with clients from the first conversation to the final deliverable. If the work feels cohesive, intentional, and unmistakably on-brand, Margaret’s fingerprints are on it.
Martin founded DeFrance Digital on a simple but rare premise: the person who owns the agency runs your account. No handoffs, no account managers passing messages up the chain; just direct access to a senior strategist who is personally invested in your growth.
With over a decade in digital marketing, Martin has built and scaled brands across outdoor adventure, medical aesthetics, natural products, and more. Before DeFrance, he served as Director at Volume Nine and currently holds the CMO role at Cultivate Management Group (a network of outdoor adventure companies across the Southeast).
He’s the strategist, the account lead, and the person you’ll hear from on Monday morning.
