Smarter Automations. Better Segmentation. Revenue on Repeat.
We build automated systems that deliver the right message, to the right person, at the right time. Not batch-and-blast. Real lifecycle marketing.
Your email list is one of the few marketing assets you actually own. But most email programs are running on autopilot — a welcome series from two years ago, blasts with no segmentation, abandoned cart flows that feel like spam. You deserve better than that. Your customers definitely do.
We treat email and SMS as integrated revenue channels, not afterthoughts. Strategy, copywriting, design, and automation — all under one roof. A senior strategist maps the lifecycle. A copywriter with 20+ years writes the messaging. And the whole thing gets built in whatever platform you’re already using — Klaviyo, Mailchimp, HubSpot, or ActiveCampaign.
We open the hood on your current email program. List health. Deliverability. Flow performance. Revenue attribution. We identify what's working, what's stale, and where the biggest revenue opportunities are hiding. You get a clear picture of the gap between where you are and where you should be.
Our copywriter writes every email — not AI, not templates. Messaging rooted in brand voice and customer psychology. Then we design and build the templates, configure the automations in Klaviyo (or your platform of choice), and set up A/B testing frameworks so you're always improving.
You get monthly reports that actually mean something. Revenue attribution by flow. List growth trends. Engagement benchmarks. And a running list of what we're testing next and why.
We map your full customer lifecycle — from first opt-in to repeat purchase to win-back. Every flow gets a job: welcome, nurture, convert, retain, re-engage. We define triggers, timing, segmentation rules, and content direction before a single email gets written.
Flows go live. Campaigns start sending. We monitor open rates, click-throughs, revenue per recipient, and deliverability. Then we optimize — subject lines, send times, segmentation, content. Continuously. Not quarterly.
We open the hood on your current email program. List health. Deliverability. Flow performance. Revenue attribution. We identify what's working, what's stale, and where the biggest revenue opportunities are hiding. You get a clear picture of the gap between where you are and where you should be.
We map your full customer lifecycle — from first opt-in to repeat purchase to win-back. Every flow gets a job: welcome, nurture, convert, retain, re-engage. We define triggers, timing, segmentation rules, and content direction before a single email gets written.
Our copywriter writes every email — not AI, not templates. Messaging rooted in brand voice and customer psychology. Then we design and build the templates, configure the automations in Klaviyo (or your platform of choice), and set up A/B testing frameworks so you're always improving.
Flows go live. Campaigns start sending. We monitor open rates, click-throughs, revenue per recipient, and deliverability. Then we optimize — subject lines, send times, segmentation, content. Continuously. Not quarterly.
You get monthly reports that actually mean something. Revenue attribution by flow. List growth trends. Engagement benchmarks. And a running list of what we're testing next and why.
Anyone can blast a newsletter. We build automated revenue engines — flows that work around the clock, personalized to where each customer actually is in the journey.
No coordinating between a strategist, a copywriter, and a designer. One team handles the whole stack. Faster execution. Tighter messaging.
Klaviyo, Mailchimp, HubSpot, ActiveCampaign — we work where you work. And if you're on the wrong platform, we'll tell you.
We’ll be in touch within 1 business day:
Carolina knows that creativity without structure is just noise. With a background in audiovisual and international cultural productions, she brings operational precision to creative environments — turning complex moving parts into clear, executable workflows. At DeFrance, she’s the bridge between strategy and execution: the person who makes sure nothing gets lost between the initial brief and the final deliverable. Her focus is simple: keep the process smooth so the work can be great.
Gabriel is a storyteller, which sounds simple until you understand what he means by it.
With over 20 years of experience across journalism, brand strategy, and copywriting, he has written for brands like Coca-Cola, Jack Daniel’s, Heineken, Ford, Maersk, Mercedes-Benz, and Pfizer; and spent a decade doing communications work for humanitarian nonprofits. The breadth is real. But the through line is always the same: he listens until a brand’s story feels like his own, and then writes it that way.
That’s what makes his copy feel lived-in rather than manufactured. Whether he’s writing for a fly fishing lodge in Mexico or a climbing gym in Asheville, Gabriel brings genuine curiosity, deep listening, and the ability to turn what a brand is into something an audience actually feels.
Margaret leads creative vision and business development at DeFrance Digital, which, in practice, means she’s the person who makes the work look inevitable.
With a background in fine art and over a decade of experience spanning creative direction, sales, and marketing, Margaret brings something rare to every project: the ability to see a brand clearly and translate that clarity into design, messaging, and strategy that actually resonates.
Before DeFrance Digital, she built a career closing deals and leading creative for clients across industries; developing the kind of commercial instincts that most creative directors never have to sharpen. That combination of artistic eye and sales intelligence is what makes her such a powerful advocate for the brands she works with.
At DeFrance Digital, Margaret oversees brand identity, website design, and creative direction – and works directly with clients from the first conversation to the final deliverable. If the work feels cohesive, intentional, and unmistakably on-brand, Margaret’s fingerprints are on it.
Martin founded DeFrance Digital on a simple but rare premise: the person who owns the agency runs your account. No handoffs, no account managers passing messages up the chain; just direct access to a senior strategist who is personally invested in your growth.
With over a decade in digital marketing, Martin has built and scaled brands across outdoor adventure, medical aesthetics, natural products, and more. Before DeFrance, he served as Director at Volume Nine and currently holds the CMO role at Cultivate Management Group (a network of outdoor adventure companies across the Southeast).
He’s the strategist, the account lead, and the person you’ll hear from on Monday morning.
