DeFrance Digital is built small on purpose.
Every account is run by senior-level people who are deeply invested in your brand, not handed off to whoever has bandwidth. When you work with us, you work with us.
Great marketing rarely happens in isolation.
We partner with a trusted network of developers, strategists, writers, and creatives to bring the right expertise to every project – keeping our team nimble while delivering senior-level results.
Martin founded DeFrance Digital on a simple but rare premise: the person who owns the agency runs your account. No handoffs, no account managers passing messages up the chain; just direct access to a senior strategist who is personally invested in your growth.
With over a decade in digital marketing, Martin has built and scaled brands across outdoor adventure, medical aesthetics, natural products, and more. Before DeFrance, he served as Director at Volume Nine and currently holds the CMO role at Cultivate Management Group (a network of outdoor adventure companies across the Southeast).
He’s the strategist, the account lead, and the person you’ll hear from on Monday morning.
Margaret leads creative vision and business development at DeFrance Digital, which, in practice, means she’s the person who makes the work look inevitable.
With a background in fine art and over a decade of experience spanning creative direction, sales, and marketing, Margaret brings something rare to every project: the ability to see a brand clearly and translate that clarity into design, messaging, and strategy that actually resonates.
Before DeFrance Digital, she built a career closing deals and leading creative for clients across industries; developing the kind of commercial instincts that most creative directors never have to sharpen. That combination of artistic eye and sales intelligence is what makes her such a powerful advocate for the brands she works with.
At DeFrance Digital, Margaret oversees brand identity, website design, and creative direction – and works directly with clients from the first conversation to the final deliverable. If the work feels cohesive, intentional, and unmistakably on-brand, Margaret’s fingerprints are on it.
Gabriel is a storyteller, which sounds simple until you understand what he means by it.
With over 20 years of experience across journalism, brand strategy, and copywriting, he has written for brands like Coca-Cola, Jack Daniel’s, Heineken, Ford, Maersk, Mercedes-Benz, and Pfizer; and spent a decade doing communications work for humanitarian nonprofits. The breadth is real. But the through line is always the same: he listens until a brand’s story feels like his own, and then writes it that way.
That’s what makes his copy feel lived-in rather than manufactured. Whether he’s writing for a fly fishing lodge in Mexico or a climbing gym in Asheville, Gabriel brings genuine curiosity, deep listening, and the ability to turn what a brand is into something an audience actually feels.
Carolina knows that creativity without structure is just noise. With a background in audiovisual and international cultural productions, she brings operational precision to creative environments — turning complex moving parts into clear, executable workflows. At DeFrance, she’s the bridge between strategy and execution: the person who makes sure nothing gets lost between the initial brief and the final deliverable. Her focus is simple: keep the process smooth so the work can be great.
